The Marketing Millennials The Business Case for Bold Creative with Nick Tran and Amanda Slavin (From Marketingland 2025) | Ep. 370
Dec 5, 2025
Join Nick Tran, a marketing powerhouse with a rich history at TikTok, Taco Bell, and Hulu, alongside Amanda Slavin, author and co-founder of Future Frequency. They explore how crises can ignite creative breakthroughs and why bold ideas often spell success for businesses. Nick tackles the balance between performance marketing and brand growth, while emphasizing avoiding the noise of fleeting trends. With insights on identifying true cultural relevance and nurturing creativity within teams, this dynamic discussion will inspire anyone with a daring idea.
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Crisis Sparks Creative Breakthroughs
- Nick Tran says crises often force brands to be bold and try unorthodox solutions.
- He credits recurring success to being in moments that required radical change rather than safe repetition.
Bell Curve Of Creative Risk
- Nick maps creative behavior to a bell curve where the middle favors copying past wins.
- He prefers operating at the edges where either early innovation or existential-risk-driven reinvention happen.
Tie Bold Creative To Business Goals
- Ensure bold creative ladders up to measurable business objectives and drives the bottom line.
- Avoid making noise for noise's sake that doesn't communicate product value or move sales.
