The Marketing Millennials What to Do During the First 2 Weeks of January | Bathroom Break #87
Dec 22, 2025
The first two weeks of January can be deceiving for marketers. Focus on monthly goals instead of quarterly plans to stay ahead. Watch out for false negatives on new tests as audience attention wanes. Auditing your automations is crucial to avoid sending mixed signals. Don’t hesitate to remix last year's successful content for a quick win. Shorter, clearer messaging can cut through the noise and grab attention. This is the perfect time to refine your strategies for a stronger start to the year.
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Set Small Monthly Goals
- Set small monthly goals for Q1 instead of broad quarterly goals to avoid feeling irreparably behind.
- Treat January as a distinct month and plan reachable monthly targets for January, February, and March.
Don't Kill January Tests Too Soon
- Avoid declaring a new test a failure if it runs in the first two weeks of January because attention is unusually low.
- Let early-January tests run longer and re-evaluate performance in late January or February.
Audit Automations Before Sending
- Audit all automation flows and remove dated references like 2025 before sending emails in January.
- Prevent negative signals that make your brand look disorganized by updating triggers and automations.