The Marketing Millennials Five Email Lessons to Take Into 2026 | Bathroom Break #85
7 snips
Dec 8, 2025 
Jay Schwedelson, marketing podcaster and founder of subjectline.com, shares insights on transforming email marketing strategies. He challenges common myths like the importance of 'best send times' and highlights the effectiveness of low-lift CTAs for driving replies. Jay also emphasizes the value of tracking verified subscriber engagement and using AI to repurpose content without losing authenticity. With actionable lessons for 2026, this conversation is a must-listen for marketers aiming to enhance their email campaigns.
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December Travel Ritual
- Jay carves out a week in December to travel with his teenage kids and recharge.
- He then goes full work mode until that last week and isolates on New Year's to reset.
Use Low-Lift Reply CTAs
- Add low-lift reply CTAs throughout your emails to spark conversations with subscribers.
- Keep the question simple (e.g., favorite holiday cookie) to increase reply rates and build relationships.
Vary Send Times To Reach More People
- Stop optimizing for a single 'best day/time' and send at varied times to reach different people.
- Track weekly unique humans interacting with your emails rather than one-send peak metrics.