GTM Live RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing
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Jan 14, 2025 In this engaging discussion, Dave Gerhardt, Founder and CEO of Exit Five, shares his expertise on B2B marketing. He highlights the misconceptions around early market insights and managing social media negativity. The duo delves into leveraging podcasts and social media for real-time customer feedback and the necessity of separating strategy from pipeline creation. They also explore how AI empowers creativity rather than replaces it, and why agile marketing teams outshine larger counterparts. Lastly, Dave emphasizes the importance of senior leaders staying hands-on for improved outcomes.
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Early vs. Wrong
- Chris Walker's early recognition of marketing shifts is often mistaken for incorrectness.
- His broad work with companies provides unique insights into emerging trends.
Handling Criticism
- Manage social media negativity by understanding others lack your perspective.
- Focus on data-backed truths, not opinions, and block disrespectful comments.
Nuance in Marketing
- Nuance is crucial in marketing, but social media lacks this, hindering discussions.
- Consuming long-form content allows for better understanding than soundbites.