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12min chapter
RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing
B2B Revenue Vitals
Evolving B2B Marketing Strategies
This chapter explores the intricacies of B2B marketing, emphasizing the synergy between pipeline creation stages and the collaboration between marketing and sales teams. It discusses the advantages of smaller, agile marketing groups and the transformative role of AI in enhancing productivity and decision-making. Additionally, the chapter addresses the evolving responsibilities of CMOs in engaging with marketing efforts to align strategies with customer needs.
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