Empowering Creativity in B2B Marketing Through Financial Guardrails

This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. 

Key topics from this episode:

• Why being “early” in seeing how marketing is changing is often misunderstood as being wrong

• How to manage negativity on social media while staying focused on your goals

• Using podcasts, live events, and social media to gather actionable customer insights in real time

• Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency

• Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking

• How smaller and more agile marketing teams are outperforming larger ones

• Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency

• How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process