3min chapter

B2B Revenue Vitals cover image

RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing

B2B Revenue Vitals

CHAPTER

Navigating the Future of Marketing in an AI-Driven World

This chapter discusses how artificial intelligence is reshaping the marketing landscape by automating basic tasks, liberating marketers to concentrate on strategic growth. The speakers propose a new framework to redefine marketing functions, highlighting the critical role of strategy in achieving business success.

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