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10min chapter
RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing
B2B Revenue Vitals
Navigating B2B Marketing Evolution
This chapter examines the shift in B2B marketing strategies towards sustainability and efficiency amidst changing market dynamics. It highlights the integration of marketing, sales, and finance for improved revenue models while exploring the complexities of measuring marketing effectiveness and customer acquisition costs. The discussion also delves into the role of AI technology and the impact of venture capital on company valuations and marketing strategies.
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