In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?
We’re Not Marketers and Dave also cover:
- One way “frameworks” might hurt your product storytelling.
- Why you can’t just start a podcast in B2B without this obvious skill?
- What Dave said is “the most important role in B2B marketing”.
- Don’t tell sales “what to do”. They almost never listen. Do this instead.
- Why “messaging by committee” sucks.
- Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
- How can we (product marketers) simplify B2B marketing
Timestamps
- (01:05) - Dave's Journey and Podcasting Tips
- (05:26) - The Importance of Product Marketing
- (07:24) - Early Stage Marketing Strategies
- (14:37) - Building Trust and Influence in Startups
- (21:32) - Positioning and Messaging Challenges
- (25:50) - Addressing the Decline in Win Rate
- (27:43) - Importance of Executing Positioning
- (28:16) - Casual Conversation and Personal Interests
- (29:17) - Messaging Torture Chamber
- (29:50) - Marketing Strategies: Brand vs. Content
- (31:33) - Event Marketing Insights
- (33:18) - Simplifying B2B Marketing
- (36:57) - The Role of Podcasts in B2B Marketing
- (43:42) - Conclusion and Upcoming Events
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
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Today's episode is brought to you by Knak.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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B2B Marketing with Dave Gerhardt