In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?

We’re Not Marketers and Dave also cover:

• One way “frameworks” might hurt your product storytelling.
• Why you can’t just start a podcast in B2B without this obvious skill?
• What Dave said is “the most important role in B2B marketing”.
• Don’t tell sales “what to do”. They almost never listen. Do this instead.
• Why “messaging by committee” sucks.
• Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
• How can we (product marketers) simplify B2B marketing

Timestamps

• (01:05) - Dave's Journey and Podcasting Tips
• (05:51) - The Importance of Product Marketing
• (07:49) - Early Stage Marketing Strategies
• (15:02) - Building Trust and Influence in Startups
• (21:57) - Positioning and Messaging Challenges
• (26:15) - Addressing the Decline in Win Rate
• (28:01) - Importance of Executing Positioning
• (28:34) - Casual Conversation and Personal Interests
• (29:35) - Messaging Torture Chamber
• (30:08) - Marketing Strategies: Brand vs. Content
• (31:51) - Event Marketing Insights
• (33:36) - Simplifying B2B Marketing
• (37:15) - The Role of Podcasts in B2B Marketing
• (44:00) - Conclusion and Upcoming Events

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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