B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#189: Product Marketing | Are Product Marketers Actually Marketers? with We're Not Marketer's Podcast

Oct 31, 2024
Dave Gerhardt, Founder of Exit Five and former CMO, joins the hosts Zach Roberts, Eric Holland, and Gab Bujold. They delve into Dave's transition from marketing manager to CMO, emphasizing the vital role of product marketing. Topics include the pitfalls of “messaging by committee,” the significance of building trust in startups, and the complexities of effective positioning. They also explore how product marketers can simplify B2B strategies and why personal connections matter in this landscape, all with a blend of humor and practical insights.
46:15

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Dave emphasizes the critical role of product marketing in shaping effective narratives that enhance B2B marketing success and influence.
  • Collaborative alignment between product marketing and sales is essential, leveraging real-world feedback to refine strategies and build trust in startups.

Deep dives

Leveraging Calendly for B2B Marketing

Calendly is positioned as a critical tool for B2B marketing teams looking to enhance speed in lead conversion processes. By allowing prospects to book meetings directly through forms on websites, it eliminates the need for prolonged follow-up interactions. This approach facilitates immediate engagement with potential clients, ensuring that sales teams connect with leads at their peak interest. The integration capabilities with popular platforms like Salesforce and HubSpot further streamline the sales process, thus increasing overall operational efficiency.

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