Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that building a strong Founder Brand can have for startups.
Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.
Critical Takeaways
- Social media should be treated as the primary marketing channel for B2B SaaS brands, not just a supplementary piece of your strategy.
- AI tools are best used as an “idea starter” to get your writing going, rather than relying on the artificial intelligence to do the actual writing itself.
- Working with micro-influencers who have a strong, niche following can be highly effective in B2B SaaS. To see good results, it's important to create offers and content that align with what their audience wants to see.
- Narrowing down your Ideal Customer Profile (ICP) is crucial for B2B growth. Starting with a more specific market allows for easier traction and learning which you can later apply more broadly as your company scales.
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Chapters
00:00 Matt provides a safe space for Dave
02:06 Discussing Founder Brand and B2B Marketing Strategies
04:45 The Power of Personal Branding and Social Media for Startups
09:42 AI Tools in B2B Marketing: Opportunities and Misconceptions
20:00 B2B Influencers and LinkedIn Strategies for SaaS companies
26:19 Understanding the Full Funnel in B2B Marketing
27:26 The Power of LinkedIn and Social Media
31:18 Narrowing Down Your Ideal Customer Profile (ICP)
37:03 The Story Behind Drift's Success
40:00 Building a Strong B2B Brand and Content Strategy
46:56 An In-depth Review of Craig’s Facial Hair
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Epic Quotes
- “Social media is the way marketing happens in our lives today.” - Dave Gerhardt
- “I use [AI] a lot as my writing partner, you can't really have writer's block anymore because you kind of always have something to get going” - Dave Gerhardt
- “I love you.” - Matt Amundson
Connect with Dave
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