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AI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31

The Transaction

CHAPTER

Evolving Business Strategies: From ABM to PLG

This chapter examines the shift from account-based marketing to product-led growth, emphasizing the importance of founder branding and storytelling in marketing. Through case studies and personal anecdotes, the speakers highlight innovative launch strategies using social media to engage audiences and drive interest in new ventures.

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