Marketing Against The Grain
6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
Feb 13, 2024
Dave Gerhardt, Founder/CEO of Exit Five Media, shares insights on pressing marketing dilemmas faced by professionals. He discusses the fine line between competing in an existing category and disrupting it. Dave also explores strategies for activating dormant audiences, effective B2B referral programs, and the use of intent data for user engagement. Additionally, they dive into the importance of aligning marketing with CEO goals while harnessing AI tools for personalization, making this a treasure trove of practical advice for marketers.
50:54
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Quick takeaways
- Transitioning to a diversified marketing mix with personalized outreach is crucial for businesses.
- Effectively communicating foundational content to highly technical organizations can be a challenge for marketing measurement startups in the B2B AI space.
Deep dives
Understanding the importance of marketing challenges in a straightforward manner
Marketing can be challenging, but it doesn't have to be. By breaking down key marketing questions and providing actionable insights, marketers can address common challenges more effectively.
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