6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

19 snips

Feb 13, 2024

Dave Gerhardt, Founder/CEO of Exit Five Media, shares insights on pressing marketing dilemmas faced by professionals. He discusses the fine line between competing in an existing category and disrupting it. Dave also explores strategies for activating dormant audiences, effective B2B referral programs, and the use of intent data for user engagement. Additionally, they dive into the importance of aligning marketing with CEO goals while harnessing AI tools for personalization, making this a treasure trove of practical advice for marketers.

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ADVICE

Double Down on Outbound

Double down on outbound email and make it ultra-effective with AI.
Train an AI model for personalization and append data for better context and higher conversion.

ADVICE

Targeted Outbound

Define a clear target persona for the next quarter, even if it's not forever.
Run targeted outbound campaigns towards those companies, focusing efforts on this specific group.

ADVICE

Focus on One Channel

Find one primary channel for customer acquisition that you excel at and that consistently delivers results.
Having a diversified approach without a core strength indicates a lack of a scalable, predictable play.

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