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Marketing Against The Grain
6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
Feb 13, 2024
Dave Gerhardt, Founder/CEO Exit Five, joins the hosts to discuss practical marketing challenges. Topics include transitioning from outbound emails to a diversified marketing mix, using AI for targeted campaigns, aligning marketing goals with the CEO's vision, re-engaging dormant users using intent data, acquiring names in early stages, effective strategies for getting referrals, and shifting from defense to offense mindset.
50:54
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Quick takeaways
- Transitioning to a diversified marketing mix with personalized outreach is crucial for businesses.
- Effectively communicating foundational content to highly technical organizations can be a challenge for marketing measurement startups in the B2B AI space.
Deep dives
Understanding the importance of marketing challenges in a straightforward manner
Marketing can be challenging, but it doesn't have to be. By breaking down key marketing questions and providing actionable insights, marketers can address common challenges more effectively.
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Listen to the best highlights from the podcasts you love and dive into the full episode