6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
Marketing Against The Grain
Rethinking B2B Referral Strategies
This chapter discusses the challenges in implementing customer referral programs in B2B environments, specifically for video production companies. It emphasizes innovative strategies such as fostering community and leveraging existing relationships over traditional incentives. The speakers highlight the importance of proactive outreach and consistent content creation for personal branding and networking opportunities.
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