Rethinking B2B Referral Strategies

Ep 199

Solving practical marketing questions by real marketers.

Kipp and guest host Dave Gerhardt (Founder/CEO Exit Five) dive into the real marketing issues faced by those who work in the space. Learn more on the difference between playing in an existing category and disrupting an existing category, converting a dormant audience into an active audience, referral programs that work, and more.

Mentions

• Exit Five https://www.exitfive.com/
• Event Vesta https://eventvesta.com/
• Paramark https://paramark.com/
• MongoDB https://www.mongodb.com/
• Videodeck https://www.videodeck.co/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.