10min chapter

Marketing Against The Grain cover image

6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt

Marketing Against The Grain

CHAPTER

Navigating Marketing in AI Startups

This chapter addresses the challenges of developing effective marketing strategies for early-stage engineering-led companies, especially in the B2B AI sector. It discusses the importance of niche marketing and identifying client types, emphasizing a strategic shift from defensive to offensive approaches in decision-making. Additionally, the chapter highlights the role of technology and peer support in fostering creativity and decisiveness within businesses.

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