6 Marketing Problems Solved In 53 Minutes With Dave Gerhardt
Marketing Against The Grain
Navigating Marketing in AI Startups
This chapter addresses the challenges of developing effective marketing strategies for early-stage engineering-led companies, especially in the B2B AI sector. It discusses the importance of niche marketing and identifying client types, emphasizing a strategic shift from defensive to offensive approaches in decision-making. Additionally, the chapter highlights the role of technology and peer support in fostering creativity and decisiveness within businesses.
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