Lenny's Podcast: Product | Growth | Career

Be fundamentally different, not incrementally better | Jag Duggal (Nubank, Facebook, Google, Quantcast)

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May 16, 2024

Jag Duggal, Chief Product Officer at Nubank, shares insights from his impressive career at leading tech companies. He discusses how Nubank cultivates a passionate user base through word-of-mouth growth and innovative strategies. The conversation emphasizes the importance of being 'fundamentally different' rather than just 'incrementally better.' Jag also delves into measuring customer love, strategic clarity in product management, and Nubank's vision for an AI-driven banking future, making it a captivating exploration of modern fintech.

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ANECDOTE

Client Hates Bank

Jag Duggal recalls a consulting project in Sao Paulo where a client expressed hatred for their bank.
This highlights the deep customer pain point Nubank aimed to solve.

ADVICE

Prioritize Customer Love

Build a strong company culture centered around customer love.
Make 'customer love' a core value and operationalize it in decision-making.

ADVICE

Mock Press Release

Use the Amazon mock press release technique.
Explain to the intended customer why they should care about your product before building it.

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