Get the app
#30727
Mentioned in 1 episodes
The Hero and the Outlaw
Building Extraordinary Brands Through the Power of Archetypes
Book • 0
Author
Carol Pearson
Author
Margaret Mark
Mentioned by
View all
Park Howell
Marc Gutman
Mentioned in 1 episodes
format_quote
Mentioned by
Park Howell
as the first book he read on brand archetyping.
whatshot
16 snips
#26: Create Magnetic Demand With Character Archetypes
chevron_right
format_quote
Mentioned by
Marc Gutman
as the book on archetypes.
BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?
chevron_right
View more
The AI-powered Podcast Player
Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
Get the app
