The Hero and the Outlaw

Building Extraordinary Brands Through the Power of Archetypes

Book • 0

Mentioned by

Mentioned by

Park Howell

as the first book he read on brand archetyping.

Mentioned as the author of 'The Hero and the Outlaw,' which initiated the phenomenon of using archetypes in branding.

Mentioned by

Jan Lammers

as a book about how brand and power of archetypes come together in a product and in a company.

Mentioned by

Marc Gutman

as the book on archetypes.

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