#44416
Mentioned in 1 episodes

The Hero and the Outlaw

Building Extraordinary Brands Through the Power of Archetypes
Book • 0
Author
Carol Pearson
Author
Margaret Mark

Mentioned by

undefined
 Marc Gutman
undefined
 Park Howell

Mentioned in 1 episodes

Mentioned by
undefined
Park Howell
 as the first book he read on brand archetyping.
16 snips
#26: Create Magnetic Demand With Character Archetypes
Mentioned as the author of 'The Hero and the Outlaw,' which initiated the phenomenon of using archetypes in branding.
S05.EP15 - Brand Positioning Models with Magdalena Adamska
Mentioned by
undefined
Marc Gutman
 as the book on archetypes.
BGBS 067: Margaret Hartwell | Archetypes In Branding | What’s the Deeper Meaning?

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app