JUST Branding S05.EP15 - Brand Positioning Models with Magdalena Adamska
Oct 9, 2024
Magdalena Adamska, founder of BrandStruck and a branding strategist with over 20 years of experience, shares her expertise on brand positioning. She discusses the essentials of brand strategy and common mistakes businesses make, providing actionable insights. Magda breaks down popular brand positioning models like the brand benefit ladder and the Bullseye model, emphasizing simplicity and emotional connections. Additionally, she highlights the importance of strong brand differentiation, particularly in industries like fintech, while advocating for clear internal brand understanding.
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Magdalena's BrandStruck Origin Story
- Magdalena Adamska shared her career journey from Poland to London, evolving from strategist roles to founding BrandStruck.
- She created BrandStruck to fulfill her need for reliable brand strategy case studies, which were hard to find.
Value of Cross-Category Learning
- Learning from brands in different categories offers more valuable insights than staying within your own category.
- Failure examples are particularly instructive because they highlight risks and pitfalls to avoid.
Simplify Brand Positioning
- Brand positioning and brand strategy are practically the same in defining what the brand stands for.
- Simplicity and clarity in positioning help internal teams embrace and execute the brand consistently.
