Magdalena Adamska, founder of BrandStruck and a branding strategist with over 20 years of experience, shares her expertise on brand positioning. She discusses the essentials of brand strategy and common mistakes businesses make, providing actionable insights. Magda breaks down popular brand positioning models like the brand benefit ladder and the Bullseye model, emphasizing simplicity and emotional connections. Additionally, she highlights the importance of strong brand differentiation, particularly in industries like fintech, while advocating for clear internal brand understanding.
