Navigating Brand Purpose and Positioning

In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning.

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We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence.

Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them.

Whether you’re building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!