Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.

Steve Noss, the Head of Creative at Cooper Parry, is the creative mind transforming accounting into a vibrant brand. He shares insights on how culture and authenticity can revolutionize a traditionally bland industry. From adopting innovative workplace policies like unlimited holidays to emphasizing customer centricity, Cooper Parry stands out as a rebel in accountancy. Noss also discusses the importance of aligning brand image with company values, all while creating a fun and engaging company culture that attracts top talent.

Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand. Discover: • Differentiation vs. distinctiveness • Humour in branding • Brand naming secrets • Streamlined strategy frameworks Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024. Tune in and get inspired!

Richie Meldrum, a distinguished brand strategist and educator, shares his journey from copywriting to impactful branding. He discusses the vital connection between strategy and design, emphasizing how aligned branding fosters cohesive identities. Richie's insights on collaborating effectively between designers and strategists are invaluable. He also explores the importance of understanding target audiences, the role of storytelling in brand identity, and the need for research in developing strong branding strategies.

In this engaging discussion, Nick Asbury, a creative writer and branding expert known for his thought-provoking insights, critiques traditional purpose-driven marketing. He argues that brands often mishandle their ethical responsibilities, leading to unintended consequences. By examining Patagonia's unusual campaigns, he highlights the tension between business profit and environmental ethics. The conversation also emphasizes the importance of authenticity, community support, and the need for brands to adapt over time, blending creativity with genuine purpose.

Mark Pollard shares his journey from hip-hop to brand strategist, emphasizing the power of storytelling and empathy in brand narratives. He introduces a 4 Point Framework for creating simple, actionable strategies that resonate. The discussion delves into the balance of creativity and analysis, highlighting memorable campaigns. Challenges strategists face today, such as client skepticism and the need for innovative approaches, are explored. Insights into consumer connections and evolving industry dynamics round out this engaging conversation.

Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market. Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark. From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging. Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates. If you’re ready to make your brand stand out, this episode is a must-listen!

In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. 👉 Learn more: https://justcreative.com/podcast With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing. Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’s reshaping the future of branding in a digital-first landscape. We’ll dive deep into his unique approach to bridging the often-divisive gap between brand strategy and performance marketing, explore the power of creativity for long-term brand growth, and hear his vision for the future of brand planning. Whether you’re in branding, marketing, or advertising, this episode is packed with valuable insights for anyone looking to build sustainable, high-performing brands. Tune in!

In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. 👉 Learn more: https://justcreative.com/podcast We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence. Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them. Whether you’re building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!

In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. 👉 Learn more: https://justcreative.com/podcast Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hurt performance in competitive markets. We also examine where static brand guidelines fall short and introduce innovative tools like Corebook Studio, which offer dynamic, real-time solutions for modern brand management. Learn how digital-first brand guidelines can streamline consistency, improve collaboration, and elevate your brand’s value. Whether you’re an agency or a brand leader, this episode provides actionable insights to rethink how you manage brand assets in today’s fast-paced world. Tune in and explore the future of brand management!