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JUST Branding

Latest episodes

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17 snips
Mar 24, 2025 • 1h 7min

S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!
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8 snips
Mar 12, 2025 • 59min

S06.EP04 - Should Brands Get Political? with Jeroen Reuven

The podcast dives into the heated debate over brands engaging in politics. Jeroen Reuven shares captivating real-world examples of brand activism, both triumphs and failures. The discussion highlights how to navigate political engagement without alienating consumers. Key insights are shared on authenticity in advertising, especially amid rising political correctness. Brands like Nike are analyzed for their social responsibility, while Tesla’s relationship with political figures is explored for its branding implications. The conversation is both timely and thought-provoking.
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Feb 25, 2025 • 57min

S06.EP03 - Brand Alignment with Brandon Coleman Jr

Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.
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12 snips
Feb 11, 2025 • 56min

S06.EP02 - Building Influence: How to Authentically Build Trust, Drive Change, and Make an Impact with Lida Citroën

Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.
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5 snips
Feb 2, 2025 • 56min

S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry

Steve Noss, the Head of Creative at Cooper Parry, is the creative mind transforming accounting into a vibrant brand. He shares insights on how culture and authenticity can revolutionize a traditionally bland industry. From adopting innovative workplace policies like unlimited holidays to emphasizing customer centricity, Cooper Parry stands out as a rebel in accountancy. Noss also discusses the importance of aligning brand image with company values, all while creating a fun and engaging company culture that attracts top talent.
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14 snips
Dec 26, 2024 • 51min

Best of 2024 (Season 5) with Jacob Cass & Matt Davies

Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand. Discover: • Differentiation vs. distinctiveness • Humour in branding • Brand naming secrets • Streamlined strategy frameworks Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024. Tune in and get inspired!
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10 snips
Dec 17, 2024 • 1h 7min

S05.EP20 - Bridging Strategy and Design with Richie Meldrum

Richie Meldrum, a distinguished brand strategist and educator, shares his journey from copywriting to impactful branding. He discusses the vital connection between strategy and design, emphasizing how aligned branding fosters cohesive identities. Richie's insights on collaborating effectively between designers and strategists are invaluable. He also explores the importance of understanding target audiences, the role of storytelling in brand identity, and the need for research in developing strong branding strategies.
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8 snips
Dec 3, 2024 • 54min

S05.EP19 - Rethinking Brand Purpose with Nick Asbury

In this engaging discussion, Nick Asbury, a creative writer and branding expert known for his thought-provoking insights, critiques traditional purpose-driven marketing. He argues that brands often mishandle their ethical responsibilities, leading to unintended consequences. By examining Patagonia's unusual campaigns, he highlights the tension between business profit and environmental ethics. The conversation also emphasizes the importance of authenticity, community support, and the need for brands to adapt over time, blending creativity with genuine purpose.
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20 snips
Nov 20, 2024 • 50min

S05.EP18 - Simplifying Strategy with Mark Pollard

Mark Pollard shares his journey from hip-hop to brand strategist, emphasizing the power of storytelling and empathy in brand narratives. He introduces a 4 Point Framework for creating simple, actionable strategies that resonate. The discussion delves into the balance of creativity and analysis, highlighting memorable campaigns. Challenges strategists face today, such as client skepticism and the need for innovative approaches, are explored. Insights into consumer connections and evolving industry dynamics round out this engaging conversation.
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Nov 6, 2024 • 34min

S05.EP17 - Humour in Branding with Paddy Gilmour

Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable! Learn more: https://justcreative.com/podcast Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market. Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark. From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging. Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates. If you’re ready to make your brand stand out, this episode is a must-listen!

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