JUST Branding

We unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.

In this engaging discussion, Melissa Dinwiddie, an innovation strategist and author of The Creative Sandbox Way, shares her unique journey from artistic endeavors to corporate consulting. She highlights how playfulness and experimentation can serve as catalysts for innovation. Melissa offers a three-step framework for fostering creativity and emphasizes the importance of structured workshops for enhancing collaboration. Through personal anecdotes, she underscores the power of empathy and communication in teamwork, transforming self-doubt into artistic success.

In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!

The podcast dives into the heated debate over brands engaging in politics. Jeroen Reuven shares captivating real-world examples of brand activism, both triumphs and failures. The discussion highlights how to navigate political engagement without alienating consumers. Key insights are shared on authenticity in advertising, especially amid rising political correctness. Brands like Nike are analyzed for their social responsibility, while Tesla’s relationship with political figures is explored for its branding implications. The conversation is both timely and thought-provoking.

Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.

Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.

Steve Noss, the Head of Creative at Cooper Parry, is the creative mind transforming accounting into a vibrant brand. He shares insights on how culture and authenticity can revolutionize a traditionally bland industry. From adopting innovative workplace policies like unlimited holidays to emphasizing customer centricity, Cooper Parry stands out as a rebel in accountancy. Noss also discusses the importance of aligning brand image with company values, all while creating a fun and engaging company culture that attracts top talent.

Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding. 👉 Learn more: https://justcreative.com/podcast This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more. From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand. Discover: • Differentiation vs. distinctiveness • Humour in branding • Brand naming secrets • Streamlined strategy frameworks Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024. Tune in and get inspired!

Richie Meldrum, a distinguished brand strategist and educator, shares his journey from copywriting to impactful branding. He discusses the vital connection between strategy and design, emphasizing how aligned branding fosters cohesive identities. Richie's insights on collaborating effectively between designers and strategists are invaluable. He also explores the importance of understanding target audiences, the role of storytelling in brand identity, and the need for research in developing strong branding strategies.

In this engaging discussion, Nick Asbury, a creative writer and branding expert known for his thought-provoking insights, critiques traditional purpose-driven marketing. He argues that brands often mishandle their ethical responsibilities, leading to unintended consequences. By examining Patagonia's unusual campaigns, he highlights the tension between business profit and environmental ethics. The conversation also emphasizes the importance of authenticity, community support, and the need for brands to adapt over time, blending creativity with genuine purpose.