JUST Branding
JUST Branding - by Jacob Cass & Matt Davies
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Episodes
Mentioned books
6 snips
Jul 10, 2025 • 57min
S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
Jay Clouse, founder of Creator Science, is a leading voice in the creator economy, helping creators transform into professional entrepreneurs. He shares invaluable insights on building a brand-led creator business centered on clarity and community. The discussion includes the shift from audience to genuine community interaction, the significance of emotional connections in branding, and the pitfalls of focusing solely on size. Jay also highlights the importance of in-person events and authenticity in personal branding for sustainable growth.
14 snips
Jun 26, 2025 • 45min
S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
Simon Dixon, co-founder of DixonBaxi, a leading global brand and design consultancy, shares his insights into creating meaningful brand identities. He discusses the concept of Intelligent Identities™, which enables brands to scale emotionally and relevantly. The conversation covers the importance of collaboration between agencies and clients as well as the impact of technology and AI on brand innovation. Simon also reflects on the necessity of authenticity in branding, personal accountability in pursuing passion, and the evolving landscape of creativity in the digital age.
56 snips
Jun 10, 2025 • 1h 12min
S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
Rory Sutherland, Vice Chairman of Ogilvy UK and a TED speaker, dives into the art of problem framing and its impact on branding. He argues for rethinking marketing strategies by embracing uncertainty and adaptability. Highlighting the challenges of new technologies like electric vehicles, Rory discusses solutions for common consumer fears such as range anxiety. He also explores how the evolving dynamics of consumer trust and AI influence branding, advocating for innovative approaches that go beyond traditional measurement of success.
21 snips
May 29, 2025 • 1h 9min
S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out
Join Michael Bungay Stanier, a best-selling author and coaching expert, as he dives into the transformative power of coaching in branding and business. He shares insights on the importance of asking the right questions to foster clarity and client empowerment. The discussion explores the nuances between group and one-on-one coaching experiences, emphasizing self-awareness and psychological safety. Michael also offers practical strategies for navigating professional relationships and avoiding burnout, making coaching an essential tool for creative leaders.
7 snips
May 6, 2025 • 44min
S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
Explore the essence of brands in culture beyond just trends. Discover the fine line between cultural resonance and culture-washing. Learn how to engage authentically with cultural movements while avoiding pitfalls. Unpack practical frameworks for aligning brands with the right cultural moments. Understand the critical importance of global and local nuances in branding. Plus, delve into the role of emerging tech like AI and Web3 in shaping brand relevance in today's fast-paced market.
12 snips
Apr 25, 2025 • 1h 3min
S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth.
Learn more at justcreative.com/podcast
Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from scattered tactics to shared results.
Together, we explore:
• Why ABX is more than a rebrand of ABM—and why it matters
• How to align company strategy with marketing strategy
• The power of a well-defined Ideal Customer Profile (ICP)
• How to build a target account list that fuels real opportunities
• Ways to create content that resonates (and converts)
• How to run omnichannel campaigns that feel intentional, not intrusive
• What metrics matter when it’s time to measure and scale
If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.
11 snips
Apr 9, 2025 • 58min
S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
In this engaging discussion, Melissa Dinwiddie, an innovation strategist and author of The Creative Sandbox Way, shares her unique journey from artistic endeavors to corporate consulting. She highlights how playfulness and experimentation can serve as catalysts for innovation. Melissa offers a three-step framework for fostering creativity and emphasizes the importance of structured workshops for enhancing collaboration. Through personal anecdotes, she underscores the power of empathy and communication in teamwork, transforming self-doubt into artistic success.
19 snips
Mar 24, 2025 • 1h 7min
S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!
8 snips
Mar 12, 2025 • 59min
S06.EP04 - Should Brands Get Political? with Jeroen Reuven
The podcast dives into the heated debate over brands engaging in politics. Jeroen Reuven shares captivating real-world examples of brand activism, both triumphs and failures. The discussion highlights how to navigate political engagement without alienating consumers. Key insights are shared on authenticity in advertising, especially amid rising political correctness. Brands like Nike are analyzed for their social responsibility, while Tesla’s relationship with political figures is explored for its branding implications. The conversation is both timely and thought-provoking.
11 snips
Feb 25, 2025 • 57min
S06.EP03 - Brand Alignment with Brandon Coleman Jr
Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.
