JUST Branding

Simon Dixon, co-founder of DixonBaxi, a leading global brand and design consultancy, shares his insights into creating meaningful brand identities. He discusses the concept of Intelligent Identities™, which enables brands to scale emotionally and relevantly. The conversation covers the importance of collaboration between agencies and clients as well as the impact of technology and AI on brand innovation. Simon also reflects on the necessity of authenticity in branding, personal accountability in pursuing passion, and the evolving landscape of creativity in the digital age.

Rory Sutherland, Vice Chairman of Ogilvy UK and a TED speaker, dives into the art of problem framing and its impact on branding. He argues for rethinking marketing strategies by embracing uncertainty and adaptability. Highlighting the challenges of new technologies like electric vehicles, Rory discusses solutions for common consumer fears such as range anxiety. He also explores how the evolving dynamics of consumer trust and AI influence branding, advocating for innovative approaches that go beyond traditional measurement of success.

Join Michael Bungay Stanier, a best-selling author and coaching expert, as he dives into the transformative power of coaching in branding and business. He shares insights on the importance of asking the right questions to foster clarity and client empowerment. The discussion explores the nuances between group and one-on-one coaching experiences, emphasizing self-awareness and psychological safety. Michael also offers practical strategies for navigating professional relationships and avoiding burnout, making coaching an essential tool for creative leaders.

Explore the essence of brands in culture beyond just trends. Discover the fine line between cultural resonance and culture-washing. Learn how to engage authentically with cultural movements while avoiding pitfalls. Unpack practical frameworks for aligning brands with the right cultural moments. Understand the critical importance of global and local nuances in branding. Plus, delve into the role of emerging tech like AI and Web3 in shaping brand relevance in today's fast-paced market.

In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast  Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from scattered tactics to shared results. Together, we explore: • Why ABX is more than a rebrand of ABM—and why it matters • How to align company strategy with marketing strategy • The power of a well-defined Ideal Customer Profile (ICP) • How to build a target account list that fuels real opportunities • Ways to create content that resonates (and converts) • How to run omnichannel campaigns that feel intentional, not intrusive • What metrics matter when it’s time to measure and scale If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.

In this engaging discussion, Melissa Dinwiddie, an innovation strategist and author of The Creative Sandbox Way, shares her unique journey from artistic endeavors to corporate consulting. She highlights how playfulness and experimentation can serve as catalysts for innovation. Melissa offers a three-step framework for fostering creativity and emphasizes the importance of structured workshops for enhancing collaboration. Through personal anecdotes, she underscores the power of empathy and communication in teamwork, transforming self-doubt into artistic success.

In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!

The podcast dives into the heated debate over brands engaging in politics. Jeroen Reuven shares captivating real-world examples of brand activism, both triumphs and failures. The discussion highlights how to navigate political engagement without alienating consumers. Key insights are shared on authenticity in advertising, especially amid rising political correctness. Brands like Nike are analyzed for their social responsibility, while Tesla’s relationship with political figures is explored for its branding implications. The conversation is both timely and thought-provoking.

Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.

Lida Citroën, an award-winning expert in reputation management and author of The New Rules of Influence, shares her insights on building trust and authentic influence. She discusses how the landscape of leadership is shifting, emphasizing the importance of genuine connections. Lida presents a 10-step process for influencers and highlights the role of storytelling in creating impactful relationships. Tune in for actionable strategies to boost confidence and lead with purpose in today's evolving world.