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JUST Branding

S06.EP04 - Should Brands Get Political? with Jeroen Reuven

Mar 12, 2025
The podcast dives into the heated debate over brands engaging in politics. Jeroen Reuven shares captivating real-world examples of brand activism, both triumphs and failures. The discussion highlights how to navigate political engagement without alienating consumers. Key insights are shared on authenticity in advertising, especially amid rising political correctness. Brands like Nike are analyzed for their social responsibility, while Tesla’s relationship with political figures is explored for its branding implications. The conversation is both timely and thought-provoking.
58:40

Podcast summary created with Snipd AI

Quick takeaways

  • Brands must weigh the pros and cons of political engagement carefully to protect their reputation and relationships with consumers.
  • Real-world examples highlight that authentic political activism can reinforce a brand's identity while inauthentic actions risk backlash.

Deep dives

Launch of the Brand Builders Alliance

A new initiative called the Brand Builders Alliance has been introduced to support designers and entrepreneurs in their branding efforts. This exclusive membership provides resources such as fortnightly masterclasses and expert coaching to aid in skill enhancement and business growth. Members can connect with a community of like-minded branding professionals to share ideas and experiences. The Alliance aims to create an environment where brand builders can thrive and support one another in their professional journeys.

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