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S06.EP04 - Should Brands Get Political? with Jeroen Reuven

JUST Branding

CHAPTER

Branding at the Crossroads of Politics and Consumer Identity

This chapter delves into how brands like Levi's and Wrangler navigate political and cultural landscapes to cultivate consumer loyalty. It analyzes the evolving nature of brand identity, particularly through the lens of advertising strategies and cultural influences, exemplified by the show 'Yellowstone'.

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