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S06.EP04 - Should Brands Get Political? with Jeroen Reuven

JUST Branding

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Brands and Politics: The Musk Effect

This chapter examines the complicated relationship between brands and political figures, specifically focusing on Elon Musk and the implications of his political views on brand perception, particularly Tesla. The discussion highlights the risks and benefits brands face when engaging in political discourse and the importance of authenticity in branding. Through various examples, it explores consumer reactions to political alignment and the potential for backlash as brands navigate their political identities.

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