26min chapter

JUST Branding cover image

S06.EP04 - Should Brands Get Political? with Jeroen Reuven

JUST Branding

CHAPTER

Navigating Brand Activism

This chapter examines the risks and complexities brands encounter when engaging in political activism, particularly in relation to movements like Black Lives Matter. It discusses both successful and failed marketing strategies, using examples from brands such as Nike, Pepsi, and Adidas to highlight the balance between social responsibility and brand identity. The conversation emphasizes the implications of political endorsements and the internal conflicts that can arise from taking a stance on social issues.

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