

S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out
21 snips May 29, 2025
Join Michael Bungay Stanier, a best-selling author and coaching expert, as he dives into the transformative power of coaching in branding and business. He shares insights on the importance of asking the right questions to foster clarity and client empowerment. The discussion explores the nuances between group and one-on-one coaching experiences, emphasizing self-awareness and psychological safety. Michael also offers practical strategies for navigating professional relationships and avoiding burnout, making coaching an essential tool for creative leaders.
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The Rush to Give Advice
- People often jump to give advice quickly without realizing it.
- Most conversations actually seek encouragement and presence, not immediate solutions.
Michael's Journey to Coaching
- Michael Bungay-Stanier transitioned from law to innovation, then coaching.
- His diverse experiences informed his passion for practical coaching techniques.
Ask About The Real Challenge
- Ask "What's the real challenge here for you?" and follow with "And what else?" to deepen understanding.
- This approach shifts conversations to address the core issue personally felt by clients.