JUST Branding S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
12 snips
Apr 25, 2025 AI Snips
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Demand Generation vs Lead Gen
- Demand generation integrates brand building and lead generation into a holistic revenue strategy.
- Effective brand building reduces demand capture costs and improves marketing efficiency.
Align Teams on Target Accounts
- Align marketing, sales, and customer success on shared target account lists and objectives.
- Cross-functional collaboration is essential to measure ROI and achieve company-wide success.
Define Narrow Ideal Customer Profile
- Define your ideal customer profile narrowly including demographics, culture, mindset, and growth potential.
- Use customer data, intent signals, and team insights to refine the profile for effective targeting.