S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
JUST Branding
00:00
Enhancing Brand Growth Through Integrated Strategies
This chapter explores the synergy between marketing and sales in driving brand growth through personalized, multi-channel approaches. It highlights the need for continuous measurement and optimization of engagement metrics to adapt to changing audience preferences and content decay. The discussion also emphasizes the importance of focused account-based marketing strategies and the alignment of sales incentives to target ideal customers effectively.
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