JUST Branding
S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
Mar 24, 2025
In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!
01:07:20
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Quick takeaways
- Mark Ritson emphasizes the necessity for marketers to base their strategies on genuine consumer insights rather than personal assumptions and myths.
- The podcast highlights the significance of the Brand Builders Alliance, which aims to support brand builders through education, resources, and community engagement.
Deep dives
Launch of the Brand Builders Alliance
The episode unveils the Brand Builders Alliance, an exclusive membership aimed at designers and entrepreneurs. This platform is designed to help brand builders enhance their branding skills, expand their businesses, and connect with creative peers. Members will have access to fortnightly masterclasses and expert coaching, along with valuable resources and a supportive community. The hosts emphasize that this initiative is a significant step toward fostering growth and collaboration among brand builders.
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