S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
JUST Branding
Branding Insights and Metrics
This chapter explores the complexities of branding and marketing metrics, using the case of Liquid Death to highlight common misconceptions. The discussion encompasses the role of Net Promoter Score and how cultural factors influence customer satisfaction, ultimately emphasizing the essential traits of successful brand leaders.
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