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S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

JUST Branding

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Branding Insights and Metrics

This chapter explores the complexities of branding and marketing metrics, using the case of Liquid Death to highlight common misconceptions. The discussion encompasses the role of Net Promoter Score and how cultural factors influence customer satisfaction, ultimately emphasizing the essential traits of successful brand leaders.

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