S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
JUST Branding
Navigating Branding Perspectives
This chapter features a lively discussion on the contributions and criticisms of key thought leaders in branding and marketing, emphasizing the need for a balanced approach that integrates both design and marketing science. The speakers explore the evolving landscape of brand management, debate the significance of differentiation versus distinctiveness, and reflect on the changing dynamics of American influence in the industry.
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