3min chapter

JUST Branding cover image

S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

JUST Branding

CHAPTER

Clarity in Brand Strategy and Marketing Education

This chapter delves into the importance of brand strategy in marketing, focusing on its essential elements like targeting and positioning. The speakers also highlight opportunities for education, including a mini MBA program aimed at refining brand management skills for marketers.

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