S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
JUST Branding
Rethinking Marketing Education and Brand Strategy
This chapter explores the shortcomings of traditional marketing practices and the critical need for effective education in the field. The speakers critique the overselling of personalization and discuss the Mini MBA program as a solution to bridge the gap between theory and practical application. They emphasize the importance of understanding consumer perception and aligning branding strategies with a brand's unique identity, while also advocating for a market-oriented approach in B2B contexts.
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