JUST Branding cover image

S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

JUST Branding

CHAPTER

Balancing Brand and Performance Marketing

This chapter explores the tension between brand and performance marketing, emphasizing the importance of brand building even when direct ROI measurement is challenging. It advocates for a two-speed targeting strategy to differentiate long-term brand growth from short-term performance goals, supported by historical data and case studies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner