S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
JUST Branding
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Balancing Brand and Performance Marketing
This chapter explores the tension between brand and performance marketing, emphasizing the importance of brand building even when direct ROI measurement is challenging. It advocates for a two-speed targeting strategy to differentiate long-term brand growth from short-term performance goals, supported by historical data and case studies.
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