
Mark Ritson
Internationally recognized marketing expert, consultant, and longtime columnist. Famous for his mini MBA training program.
Top 10 podcasts with Mark Ritson
Ranked by the Snipd community

48 snips
Nov 13, 2024 • 55min
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Mark Ritson, a renowned marketing professor known for his bold theories, dives into this lively discussion, recorded in a London pub. He tackles why Nike's direct-to-consumer approach backfired and dissects the marketing genius behind KitKat's brand positioning. The conversation heats up around Liquid Death, questioning if it's just trendy water or a smart brand strategy. Expect unfiltered insights on brand consistency, emotional advertising, and the evolving dynamics of authenticity in marketing.

45 snips
Oct 26, 2022 • 44min
Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
Ep#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.

35 snips
Dec 24, 2022 • 59min
Mark Ritson's Top 10 Marketing Moments of 2022
Mark returns to share his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.

23 snips
Oct 11, 2023 • 1h 9min
Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Marketing professor Mark Ritson discusses the best campaigns of the year, US marketers lagging behind, and the importance of differentiation and distinctiveness. They also explore Cadbury's successful generosity campaign, the history and reformulation of Luca's Aid, and the role of constraints and challenges in building a brand.

19 snips
Mar 24, 2025 • 1h 7min
S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!

10 snips
Jun 27, 2024 • 38min
Mark Ritson on creativity, brand, and the need for better strategy
Mark Ritson, founder of Marketing Week's Mini MBA, discusses the shift in focus from creativity to marketing effectiveness, importance of strategic foundation in creativity, branding expertise, and the impact of AI and synthetic data on marketing strategies.

8 snips
Jan 2, 2025 • 23min
Marketing's Education Crisis: Mark Ritson on Why Most Marketers Are Getting It Wrong
Mark Ritson, a marketing education pioneer and founder of Mini MBA, discusses the critical flaws in contemporary marketing education. He highlights the disconnect between academic theories and real-world practice. Ritson critiques the complexity in marketing strategies, advocating for clarity and brand salience. He analyzes recent challenges faced by major brands like Nike and explores the transformative role of AI in marketing strategy. His insights emphasize the need for ongoing learning and adaptations in both B2B and B2C marketing approaches.

8 snips
Jun 25, 2024 • 40min
The Battle for Effectiveness with Mark Ritson
Join Elena, Angela, and Rob as they discuss marketing effectiveness with guest Mark Ritson. Topics covered include the importance of research in discovering effective marketing strategies, the impact of AI on advertising, undervaluation of TV advertising, and the enduring lessons of marketing history.

Nov 18, 2023 • 47min
Mark Ritson talks about his controversial column in Marketing Week
Mark Ritson, marketing expert and columnist for Marketing Week, talks about his controversial column exploring the gap in understanding marketing effectiveness principles in the US. They discuss the differences in advertising effectiveness between American companies and other countries, the importance of corporate responsibility, and the challenges faced by the F's in gaining visibility in the American market culture. They also touch on the balance between creativity and effectiveness in marketing.

Jul 24, 2025 • 41min
'Ask Me Anything' with Mark Ritson (mailbag edition!)
Mark Ritson, an internationally recognized marketing expert and consultant, tackles listener questions with insight and humor. He dissects Byron Sharp’s take on pricing, pointing out the critical role of customer-centric strategies. The discussion also covers AI’s transformative potential amidst agency challenges and recent brand mega-deals like Prada’s acquisition of Versace. Ritson champions authentic purpose-driven branding while teasing the pitfalls of flashy initiatives for profit. It's a lively blend of marketing wisdom and witty banter!