Mark Ritson

In this engaging discussion, Mark Ritson, a renowned marketing professor and consultant, shares his candid insights on the implications of AI in marketing and education. He critiques a controversial ad featuring Sydney Sweeney, emphasizing the importance of emotional connection in marketing. Ritson stresses that pricing and strategic branding are vital for profitability, while encouraging marketers to rethink their approach in an AI-driven world. Expect a no-nonsense take on creativity rules and the role of strategy before tactics.

Mark Ritson, a renowned marketing professor known for his bold theories, dives into this lively discussion, recorded in a London pub. He tackles why Nike's direct-to-consumer approach backfired and dissects the marketing genius behind KitKat's brand positioning. The conversation heats up around Liquid Death, questioning if it's just trendy water or a smart brand strategy. Expect unfiltered insights on brand consistency, emotional advertising, and the evolving dynamics of authenticity in marketing.

Ep#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.

Mark returns to share  his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.

Marketing professor Mark Ritson discusses the best campaigns of the year, US marketers lagging behind, and the importance of differentiation and distinctiveness. They also explore Cadbury's successful generosity campaign, the history and reformulation of Luca's Aid, and the role of constraints and challenges in building a brand.

In this candid sit-down, Mark Ritson, a marketing maven with a PhD and experience with brands like Louis Vuitton, drops truth bombs about the marketing industry. He tackles prevalent myths and issues in brand education, arguing it's fundamentally broken. Ritson passionately discusses the balance between branding and performance marketing, emphasizing the importance of each. He dives into the transformative role of AI in branding, including his creation, RitBot. Expect sharp insights and a dose of humor in this no-nonsense conversation!

In a candid conversation, Mark Ritson, a renowned marketer and founder of the Mini MBA, dives into why modern marketing is stagnating. He criticizes the ineffectiveness of many CMOs and underscores the importance of solid brand management. Mark highlights the need for effective budget allocation through the 95/5 rule, advocates against frequent price discounting, and explains how productive friction can enhance brand distinctiveness. Packed with actionable insights, he emphasizes the critical balance between brand building and immediate sales.

Mark Ritson, a marketing professor and consultant, shares his sharp insights on brand strategy and marketing effectiveness. He explains the ridiculousness of trying to play tennis against Roger Federer, illustrating a broader point about competition. Ritson critiques the distinctions between B2B and B2C marketing and condemns the hype around NFTs and the metaverse. He argues that marketers don't need MBAs or fancy personas, focusing instead on the fundamentals of marketing. Ritson's candid humor makes this discussion both brutal and refreshingly honest.

Mark Ritson, an internationally recognized marketing expert and consultant, tackles listener questions with insight and humor. He dissects Byron Sharp’s take on pricing, pointing out the critical role of customer-centric strategies. The discussion also covers AI’s transformative potential amidst agency challenges and recent brand mega-deals like Prada’s acquisition of Versace. Ritson champions authentic purpose-driven branding while teasing the pitfalls of flashy initiatives for profit. It's a lively blend of marketing wisdom and witty banter!

Mark Ritson, founder of Marketing Week's Mini MBA, discusses the shift in focus from creativity to marketing effectiveness, importance of strategic foundation in creativity, branding expertise, and the impact of AI and synthetic data on marketing strategies.