Uncensored CMO Mark Ritson on why everyone is wrong about Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tactics
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Sep 10, 2025 In this engaging discussion, Mark Ritson, a renowned marketing professor and consultant, shares his candid insights on the implications of AI in marketing and education. He critiques a controversial ad featuring Sydney Sweeney, emphasizing the importance of emotional connection in marketing. Ritson stresses that pricing and strategic branding are vital for profitability, while encouraging marketers to rethink their approach in an AI-driven world. Expect a no-nonsense take on creativity rules and the role of strategy before tactics.
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Why He Sold Half Of Mini MBA
- Mark Ritson explains selling half of Mini MBA to Brave Bison and why the partner fit matters.
- He left Marketing Week to broaden his column reach internationally and increase top-of-funnel visibility.
Make AI Explain Decisions
- Build AI tools that explain marketing decisions so humans can learn the logic behind plans.
- Use professor-style explanations to teach concepts like excess share of voice and distinctive assets.
Marketers Misjudge Their Assets
- Marketers routinely overestimate fame and misunderstand uniqueness of their brand assets.
- Market orientation requires real consumer data, not internal hunches.