On Strategy Showcase

Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

Oct 26, 2022

44:11

Episode guests

Mark Ritson

Highlights

AI Chapters

Episode notes

The Problem with ROI and Short-Termism in Companies

00:43

The Importance of Developing a Good Strategy

00:51

Setting budgets and objectives on the client side

03:16

Different Types of Objectives for Marketing

04:09

Introduction

2min

Do You Guys Award Help Clients Get Perspectives and Set Yourself Up for Success?

2min

Work Is the Authority and Marketing Effectiveness With Work

3min

Is There a Difference Between Marketing Strategy and Brand Strategy?

4min

The Best Advice for Marketing Managers

4min

Budgets and Objectives Are Set in the Right Way on a Client Side

3min

Is There a Way to Create Doubt?

2min

Is a Performance a Potential?

2min

The Long Is Not Going to Happen for You

3min

10.

What's Your Primary Business Objective?

4min

11.

How Do You Put a Dollar Figure on a Share Growth?

3min

12.

The Relationship Between Market Share and Market Share

3min

13.

Is Brand Not Simply Reputation?

3min

14.

What's the Difference Between Long Brand Positioning Statement and Short Brand Positionation Statement?

4min

15.

The Importance of Creativity and Courage in Advertising

3min

Ep#1 deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client brief and the mistakes too many are making. This series is brought to you by our friends at WARC.

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