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Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

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The Importance of Creativity and Courage in Advertising

Mark Ritzen: Both creative and media are equally important in advertising effectiveness. He says the key message from the client side about execution is execute for longer. And don't go tired with the work when it still has a long way to go, he adds. "I think these are key lessons that have never been refuted anywhere"

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