
Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
On Strategy Showcase
The Importance of Creativity and Courage in Advertising
Mark Ritzen: Both creative and media are equally important in advertising effectiveness. He says the key message from the client side about execution is execute for longer. And don't go tired with the work when it still has a long way to go, he adds. "I think these are key lessons that have never been refuted anywhere"
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.