
Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
On Strategy Showcase
Introduction
Mark Ritzen is an industry columnist he's a strategy advisor and professor of marketing. Mark has spent his career in large part working for a large corporation so he's got a client I focus, which is why I thought he was the perfect candidate for this first episode. David tiltman: What do you guys see is the most important factors in starting out right so that you ensure that no mistakes are made at the earliest stages.
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