Is There a Way to Create Doubt?

I've never been able to change that top down expectation of we have approximately, you know, $100 million for marketing and we expect a billion dollars of revenue from this business area. We're not in a position to get into that budget setting process. What is within our reach is there's a pot of money. Yeah, that's set out for marketing investment. Internally, if we can show that we have a better plan, a more likely plan, a plan at all, because a lot of our internal rivals don't have a plan, and that that plan will give us a very good return. We will get more of that preset money. So, in effect, the best