What's Your Primary Business Objective?

There are sort of three main types of objective. There's the one I've just shared with you, which is a funnel objective. You build a custom funnel for a particular segment and you work out where the weak points are in the funnel anywhere from top to bottom. The second type is much less RO, but you know that one of the big things holding you back is the perception that your brand is artificial. And then the third type is just the AN other type.