3min chapter

On Strategy Showcase cover image

Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

On Strategy Showcase

CHAPTER

Work Is the Authority and Marketing Effectiveness With Work

Mark Ritzen gives his perspectives on starting out right in the marketing world. He says there are two schools of thought when it comes to being ready to work with agencies. The bigger issue is before you brief your agencies, you have a strategy in place clear and ready to go.

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