
Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
On Strategy Showcase
The Best Advice for Marketing Managers
The best advice is don't work for that kind of company. I've sat through literally more than 2000 marketing plans in my life. A plan is not a strategy, it's about having the strategy first and then putting it into a plan or presentation. Good senior managers are ready to be metaphorically spoken they're ready to be slapped because what they want to know is the junior person is on it.
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