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Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

On Strategy Showcase

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The Best Advice for Marketing Managers

The best advice is don't work for that kind of company. I've sat through literally more than 2000 marketing plans in my life. A plan is not a strategy, it's about having the strategy first and then putting it into a plan or presentation. Good senior managers are ready to be metaphorically spoken they're ready to be slapped because what they want to know is the junior person is on it.

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