On Strategy Showcase

How an organic social moment changed how a wine brand went to market. Josh's CMO, Dan Kleinman is joined by Tombras' EVP, Head of Strategy, Kelsey Karson and VP, Group Creative Director, Morgan McLees to talk us through their 2025 Gold Effie-winning Josh O'Clock initiative. Thanks to The Effies and Tracksuit for making this episode possible.

As the Official Podcast Partner of the Effies, we recorded nine short interviews with agencies and clients on awards night, before they even knew which Effie they'd won. We talk with Verizon/Ogilvy, McDonald's/W+K, Molson Coors/DDB, Chili's/Mischief, Favor/Preacher, Dramamine/FCB, Leo Burnett/Blood Appetit, VW/Johannes Leonardo. Congrats to all for their wins.

When a show features planners talking about brands they've never worked on, you know it's gonna be fun, or at the very least weird. This month's On the Spot features two brands that appear to be headed in opposite directions: Tesla & Poppi. Guest panelists Ali Chastain, GSD at The Martin Agency and Matt Maynard, Head of Brand at Asana, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible. 

Join Mike Zeman, CMO of Life360, and Tara Frey, Head of Strategy at Alto, as they delve into Life360's quirky approach to family safety. They share hilarious ads that reflect relatable family dynamics, like a comedic curfew crisis. Discover how Life360’s focus on family-centric location sharing sets it apart from rivals like Apple. They also discuss the fun and innovative fusion of Life360 with Tile, emphasizing storytelling over fear in branding. Tune in for a lighthearted exploration of marketing that truly connects with families!

In its ongoing quest to get its user friendly design tool into the hands of everyday presenters, Canva is pushing into enterprise applications. It's new campaign has fun with the idea of converting the last office hold-out. This episode is brought to you by Tracksuit, the affordable brand tracking solution for modern-day brands.

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream. Thanks to the Effies, Tracksuit and WARC for supporting our live tour. And to Colenso BBDO for hosting us.

Join Stephen DeWolf, Tom Martin, Rupert Price, and Fran Clayton—leaders from notable Australian ad agencies—as they delve into breaking creative boundaries in a land where rules often bend. They share exciting stories of standout campaigns like 'Dumb Ways to Die,' emphasizing the blend of local context with global ideas. The conversation pivots on the power of collaboration and agility in smaller markets, alongside a push for authenticity in creative pitches. Tune in for insights on fostering innovation while respecting cultural nuances in advertising.

This month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible. 

Nimisha Jain, EVP of Strategy at Mischief, and Marcelo Pascoa, VP of Marketing at Coors, dive into Coors Light's brand evolution from 'Cold & Refreshing' to a concept of 'Choose Chill'. They discuss the shift from product focus to lifestyle branding, fostering deeper emotional connections. The guests explore innovative marketing strategies, including a humorous Super Bowl campaign that turns post-game blues into chill vibes. With an emphasis on mental wellbeing, they highlight a new approach that aligns with contemporary consumer preferences for relaxation.

Join Rankin Carroll, Chief Brand Officer for Mars Wrigley, and Colin Selikow, Chief Creative Officer of DDB Chicago, as they discuss the award-winning 'Apologize the Rainbow' campaign. They reveal how they turned consumer frustration over flavor changes into a vibrant marketing opportunity. The duo dives into the strategic decisions behind the return of Lime Skittles, emphasizing the importance of engaging fans authentically. Listen in to explore their creative approaches and the innovative use of platforms like Twitch to strengthen brand connections.