On Strategy Showcase

Our third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way. 

This month's guest panelists, Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible. 

David Tiltman, Chief Content Officer at WARC, dives into 'The Multiplier Effect,' a new report analyzing U.S. marketing data. He emphasizes the vital integration of brand building and performance marketing, especially during budget cuts. The conversation critiques traditional branding methods, advocating for modern strategies that blend creativity with measurable results. Tiltman also highlights the need for tailored approaches in the U.S. market and explores the balancing act between engaging current and future customers through effective advertising.

Catherine Willoughby, Strategy Director at Adam and Eve DDB, shares her expertise in capturing the fleeting obsessions of children that fuel The Entertainer's latest marketing campaign. She discusses the importance of understanding kids' rapidly changing interests and how this insight shapes engaging advertising strategies. With humor, she reflects on a unique toy narrative that personifies childhood experiences, while also touching on the evolving toy retail landscape and the creative teamwork that drives innovation in marketing.

Marcus Collins, a marketing professor and author, Gareth Kay, a partner at The Intangibles, and Suzanne Powers, founder of Powers Creativity, discuss their transitions from agency life to new ventures. They share personal stories about navigating career changes and the creativity required to thrive outside traditional roles. The conversation touches on the importance of mentorship, the evolution of marketing strategies, and enhancing client-agency relationships. Insights on team dynamics and the emotional journey of collaboration also provide valuable lessons for professionals in the industry.

Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible. 

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

Featuring Sean McDonald, a strategy leader at Rethink, Heather Segal, CSO at Zulu Alpha Kilo, Tom Kenny from Courage, and Jay Chaney of Broken Heart Love Affair, the discussion dives into the rise of independent agencies. They explore the power of storytelling in advertising, the unique culture within indie firms, and the strategic identity that drives innovation. Insights on fostering strong client relationships, the evolution of agency dynamics, and the future of advertising highlight the creative potential found in independence.

A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.