On Strategy Showcase

Fergus O’Carroll
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Sep 28, 2025 • 28min

Polaroid chases a comeback with the camera for an analog life

Remember Polaroid and its instant photo proposition? For some it’s a dusty icon of the past, but for others it might just be the latest innovative idea. Polaroid's internal creative and planning leads, Patricia Varella and Dovile Banyte join me to talk about "The camera for an analog life." 
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Sep 21, 2025 • 53min

On the Spot this month: GAP and Chili's.

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.
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Sep 17, 2025 • 47min

The story behind Highdive's rise to fame as America's Super Bowl agency

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me. 
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Sep 12, 2025 • 46min

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be possible with a different kind of company.
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Sep 7, 2025 • 40min

Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.
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Sep 1, 2025 • 36min

Neutrogena's new angle on skincare: 90s nostalgia

If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY. 
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Aug 24, 2025 • 46min

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?
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Aug 17, 2025 • 54min

On the Spot: Travel & Telco (the two Ts of summer)

Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.
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Aug 11, 2025 • 34min

Yerba Madre’s Rebrand with CMO Emily Kortlang

Emily Kortlang, CMO of Yerba Madre and former marketing leader at Red Bull, Beats, and Apple, shares insights into the brand's recent refresh. She discusses transitioning from Guayaki to Yerba Madre and its ambitions for mainstream success. The conversation highlights navigating the energy drink market, balancing sustainability with wider appeal, and the emotional connections forged through branding. Kortlang emphasizes maintaining product quality while engaging communities, particularly on college campuses, to bolster brand recognition.
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Aug 3, 2025 • 39min

Inside the judge's room for Favor Delivery's Gold Effie

Emily Portnoy, CSO at BBDO, NY, takes us inside this year's Effie judge's room to hear why Favor Delivery won Gold. We then hear from Favor's Chris Rogge and Preacher's Seher Sikandar for the story behind the winning campaign: "How Texas Orders In." You can see all the creative work on our website.

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