On Strategy Showcase

Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO, reveals the insider story behind the innovative CeraVe campaign featuring Michael Cera. He discusses how the initial pitch idea sparked from a casual conversation and the challenges of securing Cera’s participation. Chris also highlights the importance of irreverent humor and strategic influencer partnerships leading up to the Super Bowl. Throughout the conversation, he emphasizes creative integrity amidst brand requirements, showcasing how a well-executed prank can captivate audiences.

Unilever brand leader Tati Lindenberg and MullenLowe's Rachel Stets dive into the innovative partnership between Persil and Arsenal Women’s soccer. They discuss the campaign 'Every Stain Should Be Part of the Game,' aimed at tackling the stigma around period leaks in sports. Tati shares insights on aligning brand performance with the growing sports fandom, while Rachel reveals the creative process that led to their impactful messaging. Together, they explore how to engage and educate both women and men in breaking down societal norms.

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos. 

It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our website or YouTube channel. Be sure to Subscribe.

Join Derek Dabrowski, SVP at Dr Pepper, who shares how the brand celebrates its fan culture and utilizes college football for marketing. Kate Rush Sheehy, Chief Strategy Officer at GSD&M, dives into the origins of iconic campaigns like 'Don't Mess With Texas.' Christopher Owens from TRG gives context on Texas' agency culture, while Terrence Reynolds discusses how emotional storytelling shaped campaigns like RAM's Super Bowl ad. This conversation explores the blend of Texas pride, creativity, and marketing strategies.

Remember Polaroid and its instant photo proposition? For some it’s a dusty icon of the past, but for others it might just be the latest innovative idea. Polaroid's internal creative and planning leads, Patricia Varella and Dovile Banyte join me to talk about "The camera for an analog life." 

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me. 

Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be possible with a different kind of company.