On Strategy Showcase

Mark Ritson's Top 10 Marketing Moments of 2022

Dec 24, 2022

59:05

Episode guests

Mark Ritson

Highlights

AI Chapters

Episode notes

Airbnb's Shift from Performance to Brand Building Marketing Strategy

03:35

The Importance of Salience in Brand Preference and Purchase

01:06

Patagonia's Commitment to Environmental Causes

01:19

How to Maintain Ad Spend in a Recession

01:24

Introduction

3min

Top 10 Marketing Moments

4min

The Key Lesson of CEO Elon Musk

3min

The Leadership Literature Has Been Dissolved Into Mush

4min

Social Media

1min

Is Brew Dog Empty Salience?

5min

Is Bad Publicity a Danger From the Murder?

3min

The Tick-Tockification of Everything

5min

Airbnb Goes Long

2min

10.

Performance Marketing - Five Extrapolation Errors

4min

11.

Is This the End of the Netflix Bubble?

2min

12.

Brand Purpose Is Purity

2min

13.

Patagonia's Brand Purpose

2min

14.

Brand Purpose Is a Strategic Decision

3min

15.

Why Is There a Purpose Behind Magnum Ice Cream Bars?

3min

16.

What Do You Think About Purpose?

5min

17.

The Side Effects of Brand Infringement

2min

18.

The Number One Marketing Moment for Mark Ritzen in 2022

4min

Mark returns to share his Top 10 Marketing Moments of the year and why they mattered. Happy holidays and New Year to everyone.

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On Strategy Showcase

Mark Ritson's Top 10 Marketing Moments of 2022

Episode guests

Airbnb's Shift from Performance to Brand Building Marketing Strategy

The Importance of Salience in Brand Preference and Purchase

Patagonia's Commitment to Environmental Causes

How to Maintain Ad Spend in a Recession

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

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podcast player

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highlights