3min chapter

On Strategy Showcase cover image

Mark Ritson's Top 10 Marketing Moments of 2022

On Strategy Showcase

CHAPTER

The Key Lesson of CEO Elon Musk

Twitter's CEO has been accused of being too knee jerk oriented. He made decisions based on his own personal intuition without consideration for how people would react. The way we present the price is inarguably more important than the price itself, he says. Musk also seems to be a different kind of leader at Twitter because he was forced to buy it.

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