2min chapter

On Strategy Showcase cover image

Mark Ritson's Top 10 Marketing Moments of 2022

On Strategy Showcase

CHAPTER

Is This the End of the Netflix Bubble?

A number of companies and the big one was Netflix made the same mistake. All Netflix did either naively or greedily is they extrapolated off their coronavirus base into a period where coronavirus didn't exist anymore. So rather than continuing to grow post coronavirus, what they ended up doing is dropping back because we came out of that sector. You need to be more conservative about change. It is happening, but it's happening at a much slower rate than marketers would have you believe.

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