Why Is There a Purpose Behind Magnum Ice Cream Bars?

Unilever's Alan Joe, CEO of the company who'd led this charge essentially announced very early, he'd be stepping down. So there was a retrenchment by Unilever, which we have to respect. Mark Pritchard also had his own fair share of purpose nonsense over the last three or four years. And I think we were going on the slope of the Dunning Kruger effect and realizing it's more complex than that.