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Mark Ritson's Top 10 Marketing Moments of 2022
On Strategy Showcase
The Side Effects of Brand Infringement
McDonald's pulled out of Russia because it thought the war was okay. But then a group of pirate Russian entrepreneurs took over its premises. IKEA, which is huge in Russia, was replaced with an identical logo. KFC was replaced with CFC, Crimea from Chicken. These brands have been ratified by Putin's failed state. So they're the official brands now.
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