5min chapter

JUST Branding cover image

S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson

JUST Branding

CHAPTER

The Transformative Power of AI in Branding and Market Research

This chapter delves into the transformative effects of artificial intelligence on branding and marketing, highlighting the innovative 'Ritbot' AI. It explores how synthetic data is reshaping market research and predicts future advancements in automated brand planning, signaling major industry changes by the 2030s.

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