JUST Branding S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
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Apr 9, 2025 In this engaging discussion, Melissa Dinwiddie, an innovation strategist and author of The Creative Sandbox Way, shares her unique journey from artistic endeavors to corporate consulting. She highlights how playfulness and experimentation can serve as catalysts for innovation. Melissa offers a three-step framework for fostering creativity and emphasizes the importance of structured workshops for enhancing collaboration. Through personal anecdotes, she underscores the power of empathy and communication in teamwork, transforming self-doubt into artistic success.
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From Non-Creative to Creative Career
- Melissa Dinwiddie initially believed she wasn't creative, quitting art and music in her teens.
- She later rediscovered her creativity in her late 20s, leading to a 15-year career as a professional artist.
Create the Impossible Framework
- The "Create the Impossible" framework involves three steps: Play Hard, Make Crap, and Learn Fast.
- Play Hard involves embracing curiosity, experimentation, and not worrying about external judgments.
Embrace Imperfection
- The "Make Crap" step encourages embracing imperfection and making mistakes as part of the creative process.
- Innovation requires experimentation, and failure is an essential stepping stone.